On May 5, Proctor & Gamble announced that it was purchasing Natura Pet Products, an independently run, family owned business with premium pet food brands including Innova, Evo, California Naturals as well as Karma and Mother Nature. 

The reaction was immediate from long time supporter, and NPE co-founder, Lindsay Condefer, owner of premium retailer, Chic Petique when she pulled their product from the shelf.  Animal trainer and animal advocate, Michelle Frumento was equally concerned and proac...