I just saw the author of Eating Animals, Jonathon Safran Foer, on the Ellen DeGeneris talk show. As a quasi-vegetarian, I was moved and could relate to Jonathon's personal story of an oscillating meat and vegetarian diet and how it changed after his revealing and eye-opening quest for knowledge. It reminds me of the revelations I came across when I first started my journey into the pet food industry.

On the website www.eatinganimals.com, Foer shares more of his journey breaking down myths, discerning fact from fiction and uncovering the reality that more than 99 percent of animal products are produced under factory farm conditions - a heartbreaking thought for anyone who loves animals, and the single worst thing that humans do to the environment, according to the author.

The website promoting the book says it "explores the many stories we use to justify our eating habits—folklore and pop culture, family traditions and national myth, apparent facts and inherent fictions—and how such tales can lull us into a brutal forgetting."

Also on www.eatinganimals.com, check out his RESOURCES page with 10 tips to help you create a more livable world for people & animals! Here's just one tip: Buy products from the most progressive farmers in America. Sustainable Table's Eat Well Guide provides an extensive list of small farmers. We also encourage you to support Frank Reese, whose Good Shepherd Poultry Ranch is featured in Eating Animals.

I'm putting it on my MUST READ list. How about you?